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slide:ology: The Art and Science of Creating Great Presentations, by Nancy Duarte
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No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.
Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:
- Connect with specific audiences
- Turn ideas into informative graphics
- Use sketching and diagramming techniques effectively
- Create graphics that enable audiences to process information easily
- Develop truly influential presentations
- Utilize presentation technology to your advantage
Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.
- Sales Rank: #5380 in Books
- Brand: Duarte, Nancy (NA)
- Published on: 2008-08-12
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .67" w x 9.00" l,
- Binding: Paperback
- 296 pages
- Used Book in Good Condition
About the Author
Principal of Duarte Design since 1990, Nancy Duarte passionately pursues the presentation development and design niche. One of the largest design firms in Silicon Valley and listed as a top woman-owned business in the area, Duarte Design is one of the few agencies in the world focused solely on presentations, whether they are delivered in person, online or via mobile device. Nancy's twenty years of experience working with global companies and thought leaders has influenced the perception of some of the world's most valuable brands and many of humanity's common causes.
Most helpful customer reviews
512 of 564 people found the following review helpful.
Overrated, extremely light on content
By D. Farmer
I rarely review books, but this one was such a waste that I'd feel guilty if I didn't at least TRY to persuade you not to buy. The main problem with the book, as other reviewers have alluded to, is that it sort of tries to BE a design masterpiece rather than teach you. The design is interesting, but it is to the point that the content is subordinated to the design. There are maybe 5 pages worth of useful content.
Another irritant to me is that this is by far the most commercial book I've ever seen (more ads than a magazine). It seemed that every few pages I was being told to buy this book, or buy all of some other guys books. There is a two page section that is taken from Guy Kawasaki's blog. The whole thing is incredibly derivative (but shallow).
Finally, and this I can take responsibility for, it didn't meet my needs because I am not Al Gore, nor am I the CEO of a company. If I gave a presentation in the style of this book I'd be laughed out of the office. I'm an analyst, and the warm and fuzzy slides would not be good. Duarte's advice on data intensive slides? "Both [of Stephen Few's] books should be on your shelf along with everything Edward Tufte has written."
I have two Tufte books and they are virtually identical, I don't see myself buying his others (and they suffer from the same lack of relevance to corporate analysts). Disappointing.
411 of 471 people found the following review helpful.
Yet another designer's book
By Amazon Customer
I have to rain on the parade of this book and Garr Reynold's book (and other ones).
The message is "I'm one of the best slide designers in the world (which is true) and I'm going to show you WHY."
The message should be "I'm one of the best slide designers in the world and I'm going to show you HOW."
You'll see plenty to interest you, but unless you're a full-fledged graphic designer you'll never recreate these slides. Imagine putting this book (and the Reynold's book) into a room with some of your worst slide creators, or even yourself. Would you see an improvement in their skills? I doubt it.
You might as well become a painter by reading books that have the world's greatest pictures in them. Even though there is explanatory text here it isn't enough to bridge the gap.
To see a book written for its audience, try the "Before and After" books by Jon McWade which deal with desktop publishing. Unfortunately John has not yet tackled slides, but you can see an page layout idea and make it yourself in minutes.
So, sorry about this, because both this and Reynold's book are "nice" books. The energy has gone into the book's design and production rather than the content. But that makes them coffee-table books, and unless you have a coffee table in your office I'd advise that you give both of them a miss.
21 of 21 people found the following review helpful.
Good tips in a quick-to-read format
By Scott Yanoff
The popular reviews on here seem to be the ones that give this book a lower rating. I'm not a professional designer type of person so perhaps I'm less of a purist and just in it for the joy of learning about presentations. I found the book to be a quick read and I liked that. There were some other reviews about this being low on content or too PowerPoint-related. Yes, it is called Slide:ology but it's not a PowerPoint book. The information was easy to digest as opposed to some books that want to expand on their points so much simply for the sake of filling space.
As someone just looking to improve my presentation style, this was a good book to read, although I started reading The Naked Presenter based on another review and have found that to be the book to get. That said, what stood out for me in this book were the following chapters and points:
- Chapter 4: Displaying Data
I thought that there were great tips in here about how to display data and charts in general. These tips are not PowerPoint-specific and can be referred to for any application you're using to generate graphs. For example, some useful recommendations were to wlways start your first data set for a pie chart at the 12 o'clock position, remove the legend and move the key into the graph, and use color to highlight what you really want viewers to focus on in the graph.
- Chapter 5: Arranging Elements
There was a lot of useful information about laying slides out in a grid. Some of the useful tips from here were: when using images of people, make sure that they are looking at the content instead of looking away, or fleeing it; and that leaving the top and bottom rows in a 5x5 grid creates a more cinematic feeling while providing space for titles and similar information.
- Chapter 7: Using Visual Elements
This chapter reminds you to think of your slide like a billboard and ask yourself whether your message can be processed effectively within 3 seconds. It also reminded me that my logo doesn't need to appear on every slide -- the people who have come to hear you speak most likely know who you work for.
- Chapter 9: Creating Movement
This inspired me to add some slight movement to a presentation I was working on. It educated me on the ability to use transitions between two slides to create a timeline effect, especially when there is information that can span two slides.
- Chapter 11: Interacting with Slides
It was here that I learned that hitting the "b" key during a PowerPoint slideshow would turn the screen to black so that the speaker can have the focus on them.
- Chapter 12: Manifesto: The Five Theses of the Power of a Presentation
My favorite of the five theses is "Practice design, not decoration". I think that sums up the book nicely.
I've been reading a few books on similar topics. They all have a good deal of overlap, but I think there's value in reading some of the same things over again in order to better reinforce them. This book is such a quick and easy read with well-done visuals and good tips that I don't agree with the harsh reviews given to it by others.
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