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This book is the first in over a decade to attempt a systematic synthesis of the field of conversion studies, encompassing the disciplines of anthropology, sociology, psychology, history, and theology. Gooren analyzes conversion and disaffiliation in a worldwide comparative framework, using data from North America, Europe, and Latin America.

• Sales Rank: #2245121 in Books
• Published on: 2010-09-15
• Released on: 2010-09-28
• Original language: English
• Number of items: 1
• Dimensions: 8.29" h x .61" w x 5.77" l, .70 pounds
• Binding: Hardcover
• 181 pages

About the Author
HENRI GOOREN is Assistant Professor of�Anthropology at�Oakland University, USA.

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Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and on.

Mascots are one of the most widespread modes of marketing communication and one of the longest established. Yet, despite their ubiquity and utility, brand mascots seem to be held in comparatively low esteem by the corporate cognoscenti. This collection, the first of its kind, raises brand mascots’ standing, both in an academic sense and from a managerial perspective.

Featuring case studies and empirical analyses from around the world – here Hello Kitty, there Aleksandr Orlov, beyond that Angry Birds – the book presents the latest thinking on beast-based brands, broadly defined. Entirely qualitative in content, it represents a readable, reliable resource for marketing academics, marketing managers, marketing students and the consumer research community. It should also prove of interest to scholars in adjacent fields, such as cultural studies, media studies, organisation studies, anthropology, sociology, ethology and zoology.

• Sales Rank: #1633967 in Books
• Brand: Brown, Stephen (EDT)/ Ponsonby-McCabe, Sharon (EDT)
• Published on: 2014-06-26
• Original language: English
• Number of items: 1
• Dimensions: 9.30" h x .90" w x 6.10" l, .0 pounds
• Binding: Hardcover
• 320 pages

Review

‘A joyous celebration of marketing’s forgotten 5th P, the psychopomp – that semiotic spirit that shuttles us between the material world of goods and the ethereal realm of brand meaning. This managerial bestiary, at turns poignant and personal, delights and edifies in its unfolding. These cultural biographies of our favourite fetishes and totems fairly sparkle in the humane rendering by some of our most accomplished theorists of consumption. No animals were harmed in producing this book. They are exalted in the writing.’ - John F. Sherry, Jr., Herrick Professor & Department Chair, Mendoza College / Marketing & Professor of Anthropology (Concurrent), University of Notre Dame, USA

‘It’s long past time that brand mascots got some love thrown their way―Stephen Brown and Sharon Ponsonby-McCabe have breathed new life into this subject, providing a rich examination of the vast range of characters and critters that encapsulate many of the great brands of the globe.’ – Professor Mike Beverland, University of Bath, UK

‘In our role as creators of famous and effective communication ideas, ad agencies have long intuitively understood the power of brand properties. From the Andrex Puppy to Aleksandr the meerkat – these properties are advertising gold dust for clients’ businesses – building brand appeal, personality, salience and long –term memorability. Why exactly do they work so well though? This book provides a welcome wide-ranging academic exploration and analysis of their power.’ - Sarah Carter, Planning Director, adam&eveDDB

About the Author

Stephen Brown is Professor of Marketing Research at the University of Ulster, Northern Ireland.

Sharon Ponsonby-McCabe is a lecturer in marketing communication at the University of Ulster, Northern Ireland

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0 of 0 people found the following review helpful.
Much room for improvement
By Andre Senra
Mixed feeling on this book. Some chapters are wonderfully written and quite insightful. Other ones get lost on technicalities and fail to produce any interesting point. Overall it is unsure whether it treats the subject (brand mascots) comercially or as an academic paper. I confess I had higher expectations.

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• Published on: 2012-01-14
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• Sales Rank: #1705745 in Books
• Published on: 2011-05-05
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x 5.00" w x .75" l, .82 pounds
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1 of 2 people found the following review helpful.
Free your mind. Write out of the box.
By ServantofGod
This book is like no other of its genre in that the suggestions are quite unorthordox. I cant tell whether this will make your business writing brilliant and so please judge it yourself with some of its remarkable "tips". Hope you find them and this review helpful!

There is a difference between something which is simple and something which is simplistic. pg22
When you are present, you are entirely engaged in in what you are doing. pg29
Preparation is mainly about structure. pg34
Move from the features of what you are writing about to its benefits. pg38
State why you are writing what you are writing very near the beginning.....This email is about the three things we've changed about how we book holidays for people in the team, and what you need to do about it by the end of the week. pg39-41
Try turning your sub-headings into questions. So: Conclusion becomes: What did we decide? Aims becomes: What were we trying to achieve? Next steps becomes: What do we need to do now? pg64
If it feels natural, if it sounds right, you can do it. pg145
Introduce some variety in the length of sentences that you write. pg157
If you can read it out and still sound like you, you've got it. pg158
Dont be afraid to talk about negative things, if it makes your message more powerful...sometimes and it will be dangerous to be too positive. pg172
Start with an arresting first question. pg174

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Pocket Guide to Teaching for Clinical Instructors covers basic principles and practical aspects of teaching in a variety of modalities. This edition includes material which reflects current developments within instructor courses and includes new material on feedback, an awareness of non-technical skills, the teaching of teams and supporting learners.

This book is essential reading for anyone interested in teaching doctors and healthcare professionals in any context. It is aimed at the relative newcomer to the teaching role in all its variety and provides essential, practical advice as to how to get the best out of learners.

• Sales Rank: #1067603 in eBooks
• Published on: 2015-06-03
• Released on: 2015-06-03
• Format: Kindle eBook

From the Back Cover

The Pocket Guide to Teaching for Clinical Instructors, 3rd edition,�provides a concise introduction to teaching.� Written by experienced medical educators from the Advanced Life Support Group and Resuscitation Council (UK), this best-selling guide gives comprehensive and practical advice on the most effective teaching methods.�

Pocket Guide to Teaching for Clinical Instructors�covers basic principles and practical aspects of teaching in a variety of modalities. This edition includes material which reflects current developments within instructor courses and includes new material on feedback, an awareness of non-technical skills, the teaching of teams and supporting learners.

This book is essential reading for anyone interested in teaching doctors and healthcare professionals in any context. It is aimed at the relative newcomer to the teaching role in all its variety and provides essential, practical advice as to how to get the best out of learners.

About the Author

Ian Bullock PhD, is Chief Operating Officer, National Clinical Guideline Centre, Royal College of Physicians, UK

Mike Davis, is Lead Educator, Advanced Life Support Group, Manchester UK

Andrew Lockey, is Consultant in Accident and Emergency Medicine, Calderdale Royal Hospital, Halifax UK

Kevin Mackway-Jones, is Professor of Emergency Medicine, Manchester Royal Infirmary, UK

Most helpful customer reviews

0 of 0 people found the following review helpful.
Excellent update
By Eric Ngetich
Good and important update. I especially like the feedback chapter and the chapter on teaching teams. A wonderful and easy book to read.

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Pocket Guide to Teaching for Clinical Instructors (Advanced Life Support Group)From BMJ Books PDF

Pocket Guide to Teaching for Clinical Instructors (Advanced Life Support Group)From BMJ Books PDF

Pocket Guide to Teaching for Clinical Instructors (Advanced Life Support Group)From BMJ Books PDF

Pocket Guide to Teaching for Clinical Instructors (Advanced Life Support Group)From BMJ Books PDF

[L324.Ebook] Fee Download Build Your Own Electric Guitar, by Paul Balmer

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This all-color, fully illustrated practical book brings the unique Haynes ‘Build your own’ approach to a new audience. Comprehensive step-by-step procedures show both novice and experienced guitarists how to build their very own unique, high-spec custom S-type instrument, tailor-made for their needs, for far less than the cost of buying a factory-built equivalent. Various body, neck and hardware options are covered to suit all requirements, along with advice on how to build a guitar to give the desired sound. Details of fine-tuning, along with set-up advice, helps to ensure that the finished guitar will be a joy to own and play

• Sales Rank: #1789867 in Books
• Brand: Brand: Haynes Publishing UK
• Published on: 2013-05-01
• Original language: English
• Number of items: 1
• Dimensions: 10.88" h x .50" w x 8.50" l, .95 pounds
• Binding: Hardcover
• 168 pages

Features

• Used Book in Good Condition

About the Author
Paul Balmer is the author of The Fender Stratocaster Handbook and The Gibson Les Paul Handbook. A veteran guitarist, musician, and documentary film producer, he is the author of a biography and a film on Stephane Grappelli, among other projects. Balmer lives in the UK.

Most helpful customer reviews

0 of 1 people found the following review helpful.
All 5 Stars Plus ***** +
By Kevin Leclerc
Knowledge is A great tool well Tis Seller has Them !!!!!

0 of 1 people found the following review helpful.
Three Stars
By Nick V. Anderson
book was ok- would have liked it to be more descriptive.

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[K299.Ebook] Free PDF Trade Wind, by M M Kaye

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• Sales Rank: #378997 in Books
• Published on: 1981-01-01
• Original language: English
• Number of items: 1
• Dimensions: 8.50" h x 1.23" w x 5.51" l, 1.53 pounds
• Binding: Paperback
• 554 pages

Most helpful customer reviews

1 of 1 people found the following review helpful.
Love it
By Kathleen Anderson
One of my favorite books ever. Picked it up on vacation in the 1990's have loved it ever since. You lose yourself in the story! !
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0 of 0 people found the following review helpful.
Not on the same level as Far Pavilions
By Floridagirl627
As a huge fan of Far Pavilions and to a lesser degree, Shadow of the Moon, I looked forward to reading an M.M Kaye novel I had not previously encountered. However, the quality is not the same. The plot is certainly intriguing, but the heroine, ironically named Hero, is not developed enough to engage either sympathy or support. Truthfully, Hero is just plain annoying. Given the predictable plot, and characters who don't excite the reader, it's hard to stay engaged in the book. For me, it was a disapppointment

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Five Stars
By Kathryn A. Stewart
This is an excellent read. I have enjoyed all of MM Kaye's books.

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