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The Virtual Window: From Alberti to Microsoft (MIT Press), by Anne Friedberg
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As we spend more and more of our time staring at the screens of movies, televisions, computers, and handheld devices -- "windows" full of moving images, texts, and icons -- how the world is framed has become as important as what is in the frame. In The Virtual Window, Anne Friedberg examines the window as metaphor, as architectural component, and as an opening to the dematerialized reality we see on the screen.
In De pictura (1435), Leon Battista Alberti famously instructed painters to consider the frame of the painting as an open window. Taking Alberti's metaphor as her starting point, Friedberg tracks shifts in the perspectival paradigm as she gives us histories of the architectural window, developments in glass and transparency, and the emerging apparatuses of photography, cinema, television, and digital imaging. Single-point perspective -- Alberti's metaphorical window -- has long been challenged by modern painting, modern architecture, and moving-image technologies. And yet, notes Friedberg, for most of the twentieth century the dominant form of the moving image was a single image in a single frame. The fractured modernism exemplified by cubist painting, for example, remained largely confined to experimental, avant-garde work. On the computer screen, however, where multiple 'windows' coexist and overlap, perspective may have met its end.
In this wide-ranging book, Friedberg considers such topics as the framed view of the camera obscura, Le Corbusier's mandates for the architectural window, Eisenstein's opinions on the shape of the movie screen, and the multiple images and nested windows commonly displayed on screens today. The Virtual Window proposes a new logic of visuality, framed and virtual: an architecture not only of space but of time.
- Sales Rank: #907695 in Books
- Brand: Friedberg Anne
- Published on: 2009-02-13
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .75" w x 7.00" l, 2.05 pounds
- Binding: Paperback
- 376 pages
- The Virtual Window From Alberti to Microsoft
Review
"The digital revolution has globalized a word and a nation that Leon Battista Alberti first translated from the realm of building to that of representation in 1435. anne friedberg's wide-ranging and masterly book shows that the recent renaissance of Alberti's 'window' is neither coincidence nor simple homonymy. From linear perspective to moving pictures to split screens, from see-through to light-receiving and light-emitting devices, Friedberg brilliantly demonstrates that the virtual window has been the most successful single tool for mimesis, command, and control in the history of Western civilization."
(Mario Carpo, Ecole d'Architecture de Paris-La Villette)"Unlike most theorists of digital culture, Anne Friedberg brings a deeply historical perspective to the visual metaphors of our wired world. The Virtual Window charts transformations in visual knowledge leading from Renaissance perspective to today's computer desktops by tracking shifts in the physical and philosophical meaning of 'windows.' Its long view offers an important methodological model to media studies and art history alike."
(David Joselit, history of Art, Yale University)This is an enthralling account of the theory and practice of using windows and screens as a visual metaphor.
(Philip Calvert The Electronic Library)The Virtual Window is, quite simply, brilliant. Even as Friedberg employs an interdisciplinary historical sweep that most scholars would be incapable of, she offers grounded and very tightly focused discussions of specific theories and visual practices related to the use of windows and screens from the Renaissance to the age of new media.
(John Caldwell, Professor, Department of Film, Television, and Digital Media, University of California, Los Angeles) About the Author
Anne Friedberg was Professor of Critical Studies in the School of Cinematic Arts, University of Southern California, and the author of Window Shopping: Cinema and the Postmodern.
Most helpful customer reviews
0 of 0 people found the following review helpful.
What does it mean to be alive..?
By James S.
Our eyes and sight, our consciousness and thoughts, our inquisitiveness and knowledge... form both the scene and content as well as the frame and window... of our visual world. Without these windows, would we be capable of focusing upon either the broadness or the fine granularity, the details, of everyday life? Prof. Friedberg prods our underlying assumptions and taken-for-granted awareness of what it is to be alive.
0 of 0 people found the following review helpful.
Five Stars
By N. A.
Great reference for those interested in art, technology and history.
1 of 1 people found the following review helpful.
Great text book
By Meredith Ekberg
Although I have yet to completely read this book, I have read a few chapters and am finding it very interesting and easier to read than a lot of the assignments for Space and Representation Art History class. It works as a great survey text, the introduction lays out exactly what she will be covering and it progresses in a logical manner. Friedberg's analysis of Alberti's window were particularly intriguing. I recommend this for anyone interested in the development of space and virtuality.
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